Story ScanSample
We read MapIt’s project communications

You’re doing the work.
The world isn’t feeling it.

MapIt is building real partnerships across Europe. Almost none of that impact is reaching the people who fund it, watch it, or could join it. Here is the story sitting inside your own work.

Read: MapIt project site and news, June 2026 · a Horizon Europe innovation project
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Untold stories found

The work is strong. The telling is where it stops.

You have run cross-border events, upskilled research managers, and built an AI tool. On your site it reads as a list of dates with no faces, no numbers, and no story. That gap is the whole opportunity.

Human presence
No faces, no names. The people doing the work never appear.
Story clarity
Real outcomes listed as dates and deliverables, not stories.
Format variety
Text only. No video, no visual narrative, nothing to share.
Reach & distribution
Published, not distributed. The audience never finds it.
Buried stories

Three stories hiding in your own news page.

Each of these is already true. Right now it is one grey line on a website. It could be the thing that makes someone want in.

Learning from the Future, across five universities and two countries.

On your site now
One news post. A list: METU Ankara, KTO Karatay, Tallinn University of Technology, İzmir Institute of Technology, ATAP. No faces, no scenes, no numbers.
The story inside it
A movement crossing borders, launched February 2025, where students and researchers in Türkiye and Estonia imagined the future together. That is a film, and a map that moves.

The research managers who walked in unsure and left connected.

On your site now
“Peer Learning Activity, Tallinn.” Posted three months ago. That is the whole record of a room full of people whose work changed.
The story inside it
One research manager, one before and after. The SME they connected to a European network. Put the real person at the centre and the abstract becomes undeniable.

You built an AI tool. Nobody knows what it does.

On your site now
“An AI Domain Expert Tool has been developed.” One sentence, for a genuine innovation output of a Horizon Europe project.
The story inside it
A 60-second motion explainer: the problem, the tool, the result. The kind of thing a funder replays and a partner forwards.
Hero figures

Put the real person at the centre.

Not the framework, not the deliverable. The people are the evidence that change is happening.

A research manager
From a partner university, who turned a peer-learning week into a real cross-border collaboration.
An SME founder
Who found a European research network through MapIt and now has a seat at the table.
A peer trainer
Who carries the method from one country to the next, quietly building the capacity the EU is paying for.
Opportunities

Four ways to bring it to life.

Each one is something Created Agency has done before, with a real result.

Hero film

One research manager’s journey, on film.

The single most powerful asset you could own. A real person, a real change, three minutes. The format funders and partners actually watch.

Created has done this
2x engagement
Video work for Women in Global Health: +8,500 followers, 830K+ impressions, 9% engagement.
Motion explainer

Your AI tool and partnership model, made clear.

Turn the abstract, the data and the digital, into a story a non-expert understands in one watch. Exactly where R&I projects lose people.

Created has done this
Data into story
Motion explainers and data animation for GLACIATION, IFC and TANGO.
Impact landing page

A home for Learning from the Future.

Text and video in one place, the way the best companies show their success stories. Somewhere to send a funder that is not a PDF.

Created has done this
Built end to end
Landing pages, funnels and analytics, part of Created’s Amplify service.
Social cuts

The Brussels and Leuven clustering event, this week.

It is happening now, 1 to 4 June. A short recap film and a handful of social cuts turn a moment that vanishes into proof that travels.

Created has done this
Event to assets
Event coverage, recap films and social packages across 40+ countries.
Make it seen
Right now it is all text. Film and motion let people watch the change, not read about it.
Make it felt
A real face and a real story turns a grant outcome into something people care about.
Make it heard
A short audio series carries the voices of the people doing the work, in their own words.
Quick wins

Three things you could do this week.

Add a face, a name, and one number to every news post. The dates are not the story. The people are.
Turn the five-university launch into one map graphic that shows the reach at a glance.
Capture a 60-second recap of the Brussels event while everyone is still in the room.

“Communication is evidence. Evidence that change is happening. Put the real person at the centre of your story, not the framework, not the deliverable, and the change stops being abstract.”

How Created Agency thinks about your work
The real plan

AI found the gaps. A conversation turns them into a plan.

This read was generated by AI, from your own report and what works best. The version that actually moves your organisation comes from talking it through with us, where the story is yours, not a template.

Book a 20-minute call →
Generated with AI from a full analysis of your report and best practice. The real insight always comes from speaking with you.
DK
Dimitrios Koskeridis
Founder & Creative Director
Created Agency
Your Story. Impossible to Ignore.
Sample output. MapIt is used here as a public example and is not a Created Agency client.